Advanced technologies have been developed to address the individual’s unique requirements for eyewear. Lately, individualized custom single vision and progressive addition lenses enhance vision by providing a large area of distortion free viewing. One example of a recent innovative development is the new state-of-the-art sunglasses designed for athletes offered by a partnership between adidas and Shamir Optical. Attempts to use traditional prescription lenses in wrapped sunwear have been fraught with difficulty because of inadequate lens fit, edge thickness issues and optical distortion induced by a steep front lens curve.

Shamir Smart Attitude™ and Autograph Attitude™ lenses address these obstacles for single vision and multifocal wearers. Progressive wearers can enjoy further personalization with Shamir Golf ™, a lens designed to provide maximum vision of the scorecard in their hand, the ball at their feet and the green in the distance or Shamir Run™, a lens designed to provide sharp distance vision, a clear safety zone (1m -5m around the runner) and near. Furthermore the lenses incorporate one of the four LST technology filters developed by adidas for specific sporting requirements such as running, biking, golfing, sailing, snowboarding and tennis. Adidas sports frames are light weight, offer excellent protection and a great field of view.

Athletes who are interested in serious sports performance eyewear are welcome to ask us more about this exciting new product.